Aspers Millionaire Maker

Mechanic

Loyalty and frequency promotion across all UK casinos. All customers entered a prize draw in the casino. Regional finalists attended Aspers London Casino event where one lucky contestant had chance to win £1,000,000 from one spin of the Roulette Wheel.

PIMS-SCA

PIMS-SCA provided Aspers with a contract to cover the £1,000,000 prize payout if there was a winner. We also appointed an independent adjudicator to test the roulette wheel for fairness and to oversee and manage the finale events.

Highlight

Drove higher frequency of visits to regional casinos and a high number of attendees to the final event in Stratford, London.

MEGA PRIZES

A First

awareness

LOYALTY

PRIZE COVERAGE