“Thousands Of Movie Prizes Worth £1MILLION”
Mechanic
Increase penetration and build on brand association with film.
Unique on-pack code entered online/Facebook to instantly reveal if a winner of prizes incl. holidays to Universal Orlando, movie premieres, private screenings, home entertainment systems and DVDs. Promo packs offered 50p MONP coupon to be printed at home.
PIMS-SCA
Fixed Fee covered all associated coupon costs. PIMS-SCA Draw Server used to allocate prizes. E-Demption powered the 50p MONP coupon element – building microsite, coupon production, coupon process covering all associated redemption costs.
Results
8 million promotional packs across 6 ranges with £1m prize coverage provided. Potential £4m coupon exposure covered.
