“Thousands Of Movie Prizes Worth £1MILLION”

Mechanic

Increase penetration and build on brand association with film.

Unique on-pack code entered online/Facebook to instantly reveal if a winner of prizes incl. holidays to Universal Orlando, movie premieres, private screenings, home entertainment systems and DVDs

Promo packs offered 50p MONP coupon to be printed at home

PIMS-SCA

Fixed Fee covered all associated coupon costs. PIMS-SCA Draw Server used to allocate prizes. E-Demption powered the 50p MONP coupon element – building microsite, coupon production, coupon process covering all associated redemption costs

Highlight

8 million promotional packs across 6 ranges
£1m prize coverage provided
Potential £4m coupon exposure covered.

FMCG

Mobile Online

Awareness

On pack

Fixed Fee