Increase penetration and build on brand association with film.
Unique on-pack code entered online/Facebook to instantly reveal if a winner of prizes incl. holidays to Universal Orlando, movie premieres, private screenings, home entertainment systems and DVDs
Promo packs offered 50p MONP coupon to be printed at home
Fixed Fee covered all associated coupon costs. PIMS-SCA Draw Server used to allocate prizes. E-Demption powered the 50p MONP coupon element – building microsite, coupon production, coupon process covering all associated redemption costs
8 million promotional packs across 6 ranges
£1m prize coverage provided
Potential £4m coupon exposure covered.