LONDON, UK | This May, PIMS-SCA. client, Elot Peru is excited to announce a new weekly lottery prize, Pozo Power Go. With the help of PIMS-SCA, Elot Peru has launched a new weekly jackpot with a lower ticket price and will utilize the same draw as their main lottery jackpot, Pozo Power. As a close partner of Elot Peru, PIMS-SCA is supporting the launch and future jackpots offered by Elot in Peru.
In the current format, Pozo Power Go will offer a jackpot of S/.4,000,000 for matching the 5 main numbers between 1 and 80, which are drawn in the Pozo Power lottery draw. With a purchase price of just S/.1, Elot Peru hopes this new product will spread brand awareness and allow more people to participate in the draws.
“We are very happy to be supporting Elot as they grow their lottery product range and develop a trusted brand in Peru,” said Matthew Butcher, Executive Director of PIMS-SCA. “The launch of the new Pozo Power Go jackpot ticket, offers a low cost way for customers to engage with the lottery and still have the opportunity to win life changing prizes.”
In early 2025, Elot Peru won the bid for a new lottery license and established the brand LotoBola. Since then, PIMS-SCA has partnered with Elot Peru to guarantee jackpot prizes as they launch and grow their brand across Peru. Early on in the project, PIMS-SCA was brought on to cover the jackpot prize and second tier prize for the Pozo Power draws, with the jackpot starting at S/25 Million Peruvian Soles — equivalent to about $7 million USD.
PIMS-SCA is a global leader for prize coverage, promotional risk management and user engagement solutions. With an unmatched amount of experience and personalised promotional services, PIMS-SCA is the preferred partner of brands, retailers and marketing agencies around the globe.
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