“Millionen Memory”
Mechanic
Increase volume per purchase.
Consumers purchasing at least EUR 5 worth of Ferrero products in one transaction could enter their details and receipt online to find out if they won a prize.
PIMS-SCA
Provided millions of Euros of coverage for a one-off fee.
Results
Promotion ran across the entire Ferrero chocolate portfolio and with massive in-store support generated tens of thousands of winners. The promotion was deemed so successful it ran again the following year.
