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“Millionen Memory”
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Mechanic
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Increase volume per purchase.
Consumers purchasing at least EUR 5 worth of Ferrero products in one transaction could enter their details and receipt online to find out if they won a prize.
[/fusion_text][fusion_text rule_style=”default” text_transform=”none” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_bottom=”0″ margin_top=”40px”]
PIMS-SCA
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Provided millions of Euros of coverage for a one-off fee.
[/fusion_text][fusion_text rule_style=”default” text_transform=”none” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_bottom=”0″ margin_top=”40px”]Highlight[/fusion_text][fusion_text rule_style=”default” text_transform=”none” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]
Promotion ran across the entire Ferrero chocolate portfolio and with massive in-store support generated tens of thousands of winners. The promotion was deemed so successful it ran again the following year.
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