Objective was to increase revenue.
In market as The Race Horse Lotto, this paid-for lottery had delivered through repeat plays.
Players had the chance to win a main prize, every week, throughout a 2-year play period with a total prize worth £250,000.
PIMS-SCA provided Jackpot Insurance as well as managing the draw process, delivering ongoing consultancy and supplying the draw server.
A uniquely structured and targeted lottery showing how lotteries can deliver massive jackpots and rewards tailored to players interests.