“FREE Crayola Goodies”
A highly appealing low purchase collector with a clear objective of driving new customers to the Smiles brand. as well as lifting brand loyalty by rewarding existing customers. 4.4 million packs of McCain Smiles contained Promo Codes. Collecting 2 codes allowed consumers to select free Crayola goodies from , each with a value of around £2.99.
PIMS-SCA provided guidance on response rates based on similar campaigns and the results. PIMS-SCA’s Fixed Fee covered all redemptions from zero to 100% regardless of how many codes were entered and goodies claimed, allowing McCain’s budget to stay fixed and secure from the outset.
PIMS-SCA is the only risk management company in the UK backed by A+ rated Insurers as well as up to £10 million worth of cover for each and every promotion.