Promotional packs of Bluebird crisps offered the chance to win NZ $100 cash. Consumers entered their promotional URN via SMS or online to be returned a score for the next All Blacks game at the Investec Rugby Championship.
If the score delivered matched the actual score then the consumer could claim $100 cash prize.
Performed a risk evaluation and assessment of the promotion. Provided a Fixed Fee solution to cover all prize winnings.
2.5 million promotional packs featured the promotion, effective in building awareness and association with Rugby for this proud New Zealand brand.