Win a Lamborghini – SkyCity Auckland
Mechanic
The objective for New Zealand entertainment complex and casino, SkyCity Auckland was to deliver increased footfall and loyalty.
Entrants to a Free Prize draw could win a Lamborghini worth over $500,000 at a LIVE event. A lucky winner needed to choose 4 winning MoneyBags™ from a set of sealed MoneyBags™ to win the Lamborghini.
PIMS-SCA
Developed the Money Bags™ concept and Jackpot & prize insurance of more than $5 Million. Managed the loss adjuster as well as supplying the security sealed Money Bags™ envelopes.
Results
A live event that delivered theatre around the prize allowing for massive media support.
