Premier Foods

“Like it or Your Money Back Promotion”

Consumers purchasing a promotional pack of Cadbury/Mr Kipling cake mix or icing can claim their money back by going online and entering their details along with a statement as to why they didn’t like the product.

Provided a fixed fee to cover all cash back claims and associated handling costs.

Appointed the handling house to build the campaign website, perform the digital receipt validation on entries and process direct bank payments for consumer refunds.

Initiated trial of new Cadbury and Mr Kipling baking products and provided valuable insight into consumer’s opinions.