Thousands Of New Customers
Mechanic
The key objective was simple – to increase subscribers to Sporting Telenet (Belgium’s largest provider of broadband cable services). The promotion that delivered against this objective? If the number of goals televised by Sporting Telenet during the 2013-14 season totalled less than 2,222, any subscribers who had signed up during the promotional period would receive their money back.
PIMS-SCA
Analysed the expected uptake and provided prize insurance to cover all potential refunds up to an initial value of €3m.
Results
The campaign was so successful that more subscribers than anticipated signed up (18,394 new subscriptions) and before the season started refunds were set to be higher than the €3m covered. Success meant PIMS-SCA arranged for additional cover, despite the campaign having gone live.
