Objective to build revenue.
In market as the Jackpot 6 lotto draw and various instant win games. This series of paid for games also aimed to grow the business in all legal markets.
In-market execution was via series of niche creative treatments and Jackpots of up to £1 Million.
PIMS-SCA provided prize coverage for all games, with total coverage of £2 Million.
PIMS-SCA enabled the operator to offer higher jackpots than would have been possible without insurance.