“Twenty’s Plenty”
Mechanic
Drive engagement and brand awareness.
Virgin Media through its partnership with the Football Supporters’ Association reimbursed the costs of supporters’ tickets above £20 across two weekends. Away Fans were able to claim back up to £10 by sending off their Match Ticket.
PIMS-SCA
Provided Fixed Fee cover, resulting in the removal of all financial liability of £600,000 to the promoter.
Results
Thanks to this Twenty’s Plenty deal, tens of thousands of top-flight fans could potentially save hundreds of thousands of pounds.
